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This blog post and the following infographic was written by Josh Wardini at 16best.net. Some good info here that we hope you find helpful for your business!
All companies aim to keep selling products and services to its customers. Astronomical sales can only be achieved by attracting shoppers to your store and keeping them in. It turns out that there is a science of keeping customers in your store. It’s called shopper’s psychology.
As a shopper, have you ever wondered why you made a particular purchase? Many times you go shopping with a clear idea of your needs in mind. At the end of the day, you make more purchases than you wanted to. This is because your senses are assaulted by stimuli that your mind doesn’t even register. Visual stimulus, colors, smell, music, and other incentives can affect your shopping decisions.
Food companies need to take advantage of this to increase sales, regardless of whether they plan to sell in a retail store, at a farmer’s market, or on online shopping websites. Humans register visual information far more than they do text.
According to research, your brain processes information in a visual form about 60,000 times faster than written text. Departmental stores and even online stores like Amazon or Groupon send a whopping 90% of information via images.
Whether you plan to sell offline or online, you need to pay attention to these ‘minor’ technicalities. A platter of fruits will certainly look more enticing than a 2-paragraph text describing it.
Another supposedly minor thing which food companies should look into is color. Whether offline or online, the color palette of your outlet or website can affect your sales. It is a known fact that food companies and eateries should use bright colors such as yellow or red. This is because these colors tend to awaken hunger in shoppers.
These are some things to look into while trying to attract shoppers. Don’t underestimate the power of external stimuli on shoppers.