High-Impact Marketing Projects You Can Do in the Middle of Your Busy Season

What it is | Who it Benefits | HILT Projects | How to Get Started

In the hustle of running a farm or food business—whether it's feeding livestock, nurturing crops, or managing product orders—marketing often falls by the wayside. Email marketing, SEO, brand messaging... it all seems daunting and time-consuming. But ignoring it? That's not an option if you want to boost sales and keep your business going strong.

Remember, that sales plateau won't resolve itself. Marketing is crucial, not just a sideline task for "when you have time."

Luckily, you don't have to tackle this alone. While some marketing efforts require deep dives during quieter months, many impactful strategies don't demand much time, especially with the right help.

High Impact, Low Time (HILT) marketing projects are designed to maximize outcomes with minimal time commitment.

After working on these types of projects with lots of busy clients, we know that these are the easiest to implement when you’ve got a lot going on. We do most of the work while you take care of the fields, pack for market, and try to feed yourself before 9pm.

“It was really easy to get emails set up. We met to discuss what we wanted to say, and TPM drafted the emails and set up the automations. It saved us time and helped grow our business and converted leads into customers.”

Nathan Masser, Red Hill Harvest

What is HILT Marketing?

HILT Marketing projects are designed to help you without compromising your day-to-day activities.

These projects: 

  • Have a high impact on your business without requiring you to spend lots of time in the office

  • Benefit all types of farms and food businesses

  • Provide tangible outcomes that you can implement immediately

  • Are designed to drive business growth

Who is HILT Marketing for?

You’re ready for HILT Marketing if:

  • You’re a dairy, livestock, or vegetable farmer, or a value-added product producer like a baker, jam maker, or ice cream shop
  • You’ve been in business for three or more years
  • You know which of your products sell the best and how you currently reach the most customers
  • You know who you want to sell you, but you need help finding more customers
  • You need to market your business, but you don’t have time to do it all yourself

HILT Marketing Projects

Email Automation

  • Email Marketing has a huge return on investment. It’s marketing on autopilot that will continue to drive growth while you run the rest of the business.
  • This is a great project if you have a website and an email list, but aren’t capitalizing on them. If you mostly see your customers in person or don’t have a website, skip this one.

Website Build
(no ecommerce)

  • A simple website build is a great way to build a digital presence, tell your story, and find new customers.
  • This is a great project if you want more of an online presence and have a logo and some basic brand messaging. Skip this one if you want to do ecommerce (those websites are more of a time investment).

Marketing Material
Graphic Design

  • Draw people into your farmers market booth or wow them at your next on-farm event with beautifully designed marketing materials such as banners, flyers, or tote bags.
  • This is a great project if you have a logo, but aren’t sure how to use it best. Skip this one if you’re happy with your visuals.

SEO

  • Maybe you have a website, but it’s not drawing people in like you thought it would. Our SEO experts will take what you already have and optimize it for Google searches. Let us help get you in front of the customers you want to reach.
  • This project is great if you already have a website. Skip it if what you need is a website.

Digital Ads

  • Digital ads are a guaranteed way to get seen, and with the right plan and a little patience, they can lead to significant audience and revenue growth over time.
  • This project is great if you have a website and email automations, are looking to increase sales, web traffic, and email sign-ups, and you have the money to pay for advertising. Skip this project if your budget is tight, your customers aren’t active online, or you don’t have six months to see the full benefits of ads.

Marketing Plan

  • If you have been doing a lot of ad hoc marketing (throwing things at the wall to see what sticks) but can't figure out what's working and have no strategy, this is a good place to start. Let our marketing specialists make the plan. All you have to do is follow it.
  • This is a great project if you are available to meet a few times and know you want to do more marketing, but don’t know how or where to start. Skip this one if you already have an effective strategy in place.

We can’t pick the tomatoes, milk the goats, or make the cheese for you, but we can help you take marketing off the back burner. When you start a High Impact, Low Time marketing project, you can keep doing the day-to-day without giving up on your business growth.

Start a HILT Marketing Project Now

Fill out the form below and one of our specialists will contact you to schedule a brief call.
We can discuss what HILT project(s) may best suit your business needs. There's no obligation.

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