High-Impact Marketing Projects You Can Do in the Middle of Your Busy Season

When the grass starts growing (and the weeds), there’s barely time to send and pay invoices, let alone think about marketing your farm or food business.

It might feel like there’s no time to work on marketing your business—ever. Email marketing is daunting, let’s be real. Brand messaging? Market research? SEO? 

It’s easy for these things to fall to the bottom of the list (if you considered them in the first place) when there are animals to feed, plants to tend, and orders to pack. And yet…you know this stuff matters.

If you want to stay in business, make more sales, and quit working off the farm for good—you need to spend time on your marketing.

That sales plateau after explosive growth during COVID? It’s not just going to magically go away. Marketing is a critical business tool, not just something that you’ll get to when you have time.

Marketing also isn’t something you have to do alone. No one person can, or should, do everything in their business. And it’s ok to ask for help.

The truth is that some marketing projects require a lot of intensive thought and effort on your part—best for the winter months when there’s a little breathing room. But others can make a big impact without requiring tons of time, especially if you’re getting help.

High Impact, Low Time (HILT) marketing projects are designed to maximize outcomes with minimal time commitment.

After working on these types of projects with lots of busy clients, we know that these are the easiest to implement when you’ve got a lot going on. We do most of the work while you take care of the fields, pack for market, and try to feed yourself before 9pm.

“It was really easy to get emails set up. We met to discuss what we wanted to say, and TPM drafted the emails and set up the automations. It saved us time and helped grow our business and converted leads into customers.”

Nathan Masser, Red Hill Harvest

What is HILT Marketing?

HILT Marketing projects are designed to help you without compromising your day-to-day activities.

These projects: 
  • Have a high impact on your business without requiring you to spend lots of time in the office

  • Benefit all types of farms and food businesses

  • Provide tangible outcomes that you can implement immediately

  • Are designed to drive business growth

Who is HILT Marketing for?

You’re ready for HILT Marketing if:

  • You’re a dairy, livestock, or vegetable farmer, or a value-added product producer like a baker, jam maker, or ice cream shop
  • You’ve been in business for three or more years
  • You know which of your products sell the best and how you currently reach the most customers
  • You know who you want to sell you, but you need help finding more customers
  • You need to market your business, but you don’t have time to do it all yourself

HILT Marketing Projects

We can’t pick the tomatoes, milk the goats, or make the cheese for you, but we can help you take marketing off the back burner. When you start a High Impact, Low Time marketing project, you can keep doing the day-to-day without giving up on your business growth.

Start a HILT Marketing Project Now


What kind of project are you interested in?