Founder Noah Munro on Artisans Who Wholesale Podcast – How To Get Profitable

Listen to founder Noah Munro as he discusses how to set pricing strategies to grow a profitable food business on the Artisans Who Wholesale Podcast. Noah discusses all of the following and more.

Tips

• Businesses make the mistake of doing cost pricing versus market-based pricing
• Make sure you clearly define your competitors and their pricing structure
• Decide on your pricing strategy (quality, price, value) and make sure it’s a profitable model
• Think about at what price your retailer will be selling your product and what margin they’ll need
• Make sure you focus on your core business, not the shiny penny
• The common mistake is to ignore the financials; instead, use your financials as a dashboard
• Develop an advisory board to help steer your ship
• Be persistent, persevere through the challenges you’re facing

Recommended Resources

Noah’s awesome pricing profitability tool: Competitive Price Analysis Tool (Excel download) – Noah Munro, Taste Profit Marketing

Recommended Book Read – E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company Paperback by Michael E. Gerber

Podcast: SmallBusinessSuccess.com