Marketing Strategy and Planning
A marketing plan provides a strategic path to get you from where you are to where you want to be. It creates focus and consistency, whether you’re just starting out or you’ve been in business for years. From short-term, 1-year plans to long-term, 3-5-year plans, you’ll get a roadmap that connects everything together.
What Your Plan Will Identify
Ideal Customer
Whether you're working on messaging or advertising, it's essential to know and understand your target audience.
Target Geographies
Identify the areas with the most dense populations of your ideal customers so you can concentrate marketing efforts and maximize your budget.
Budget
Spend strategically, stay competitive, and maximize profits with a realistic marketing budget. Use it as a guide to ensure expenses are strategic.
Goals
Goals give you direction and help you stay focused, but it can be difficult to know what's realistic. Get help identifying goals and measuring progress.
Timeline
A marketing timeline helps you see all efforts that will happen throughout the year. This provides a big picture view of what needs to be done and when.
Key Performance Indicators (KPIs)
What should you be tracking, and how often? Your marketing plan recommends the most appropriate KPIs.
Recommended Marketing Tactics
Get a complete list of what to do, why you should do it, and who you can expect to reach with each marketing effort.
"As a new entrepreneur trying to develop a value-added, farm-based business, I had a lot to learn. Taste Profit consultants were professional, patient and a pleasure to work with. They created a dynamic marketing plan for my new business. When my resolve to push forward starts flagging, I read over the plan to reenergize."
—Kath, Katharsis Meadows
It's time for a marketing plan if...
You are…
- Starting up
- Looking for funding
- Taking your business to the next level
- Trying to reach a new market
- Selling your business
And you want…
- A plan that you can follow to keep you on track
- Consistency and a cohesive approach to your marketing
- The ability to track progress and measure effectiveness
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