Painterland Sisters
Every entrepreneur starts with a dream.
For Hayley and Stephanie Painter, that dream was to help their family's dairy farm thrive for generations.
They had a hundred ideas for how they might do it (cheese! beef! yogurt! online sales!) and enough passion to fuel a Mack truck—but they didn’t know where to start, which direction to go, and how to make it all click.
Today, Painterland Sisters is a national brand.
Their organic skyr yogurt is now on shelves in more than 1,000 stores from Utah to Maine and North Dakota to Texas.
Highlights from their first year:
1,000+
new retail locations
60k
new web visitors
43.5%
avg. email open rate
714k
reached on social
40
media features
How did that happen?
Strategy
First, we identified the brand’s target market and developed messaging and guidelines to create a professional, unified feel for everything to come. Then, we strategized which marketing channels to prioritize and what content to create to build momentum in both audience growth and sales.
Coaching
We coached the Painter sisters through the process of putting structure to their marketing and sales systems, hiring an internal marketing team, and more. We helped them identify which opportunities to take and leave and how to strategically manage their time and energy.
Execution
Starting and running a business is a heavy lift, and the Painter sisters were inundated with tasks, especially in the earliest days of the start-up. Our team lightened the load with content creation and management for web, social, email, digital ads, PR, graphic design, and more.
