PR & Media
Got a story to tell, or a brand and product that the world doesn’t yet know about (but should)? A targeted and proactive PR/media outreach campaign might be the perfect marketing program to generate brand awareness, reviews, and sales.
What We Offer
PR/Media Outreach Services
Press Release Writing and Distribution
After getting to know your brand and creating a strategic media "angle," we’ll write a compelling print-ready press release. We’ll then use our industry database of current journalists across thousands of media outlets to distribute the release directly to the right editors.
Proactive Pitching to Strategic Media
Once the press release has been distributed, the hard work begins. Our PR and media expert repeatedly follows up with media contacts and looks for new potential outlets in order to successfully land placements in print and online.
Sample Coordination and Review Gathering
For food brands, it's strategic to distribute samples of your products to magazine editors and food bloggers to taste and write reviews. We'll work with you to create a budget and help get your product in front of influential writers and content creators.
"The media outreach campaign was a huge success. The article in the Boston Globe led to a large sales spike online, and the placement on MSN.com was a game-changer in terms of credibility as one of the ‘Top 3 fudge companies in the US."
—David Munro, The Mill Fudge Factory
PR and media outreach can help if...
- A new food brand with a great product and story to tell
- Launching new products
- Currently selling nationally online or through retail stores
- Prepared with an optimized website and professional photography
And you want…
- More brand awareness
- Increased website traffic
- Valuable social proof (e.g. "as seen in Forbes magazine") you can use in other parts of your marketing
- More sales
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