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February 21, 2023Sell on Autopilot: 3 Email Series Every Food Business Needs
Did you know that email marketing has a return on investment (ROI) of $36 for every $1 spent?
Yes, you read that right. For every $1 you spend on email marketing, you can expect to see an average of $36 dollars in return. And, not only that, but 60% of consumers say they’ve made a purchase based on a marketing email they’ve received. That’s a lot of email-driven purchasing.
We can tell you from experience that, wherever you’re at, email automations are a great place to start taking advantage of that incredible email marketing ROI.
Email automations are marketing on autopilot. Made up of pre-written emails, they get sent based on actions taken by customers or visitors to your website.
You set up the automations, then they run on their own. You might be out harvesting, milking the cows, or on the production line, but your emails are still sending and still generating sales.
Here are our three favorite email automations:
1. Welcome Series - When a person joins your mailing list, they'll get your welcome series. It's designed to build trust and curiosity. Welcome series emails typically include your story, information about how to order, details on your processes and practices, and product spotlights.
At Taste Profit, we begin every welcome series we write with a standard outline, then customize it to each client's brand and business. We want to give the outline to you for free. Click below to get the outline which includes prompts for everything you need to write. All you have to do is fill it in, and upload to your email software. (If you use Mailchimp, the template includes instructions on exactly how to upload.)
2. Abandoned Cart - If you're using ecommerce, an abandoned cart series is essential. Any time a site visitor fills their cart but doesn’t press order they receive a series of emails designed to remind them about the products, answer lingering questions, and persuade them to finish the purchase.
3. New Customer Series - A new customer series is also for businesses selling online. It's a series of six emails spread out across a customer's first three orders that balances requests for feedback and reviews with offers of recipes or information about new products. Customer testimonials are a powerful marketing tool. This series generates them automatically.
Confused? Want some help selling on autopilot? We would love to work on your email marketing with you.
