Why Customer Testimonials Are as Good as Gold (and 4 Ways to Get Them)
April 4, 2024
Reach More People through Accessible Marketing
May 3, 2024Optimize Your Instagram Bio to Turn Followers into Customers
Social media, particularly Instagram, is part of any successful marketing plan these days. Even if you don’t spend hours scrolling on Instagram yourself, your customers and potential customers probably do.
Instagram provides an opportunity to tell your story and promote your business. To get the most out of social media, it needs to be easy for a follower to convert into a customer. It’s great if people are watching your Reels or liking your posts, but ideally they will also be making purchases. The best way to create brand loyalty and boost sales with Instagram is through an optimized profile.
Here are our top tips to optimize your Instagram profile:
1. Make sure your profile and website MATCH
This will boost trust by showing people that they’re in the right place. Make sure your account name is the name of your business. Choose the right category. Add your address so they can verify that you’re the one they’re looking for.
2. Add keywords to your bio for profile SEO
Use keywords that show what you do and why you’re unique in your bio (and your content!). That way when people are searching, your profile will be shown near the top of the results. For example, a vegetable farm might include "certified organic" or "local vegetables" and a beef farm might say "grass-fed" or "regenerative."
3. Use the Pin to Top feature
Pin to Top allows you to designate up to three posts or reels that will always show up at the top of your page. Create three posts or reels to pin that tell these three things:
- Who you are
- What you do
- Why you do it
Having a solid set of pinned posts or reels allows viewers to quickly get a sense of who you are and why they should support you.
4. Use highlights to organize your information
Highlights with clear labels let people find exactly what they are looking for quickly. Think of the highlights as like the navigation bar on your website. Make a highlight devoted to products, one about how to order, and one that shares behind-the-scenes moments.
5. Link directly to your website
Use the link in bio feature to link to your homepage, or better yet link to a specially designed page on the website with all relevant links that you reference in your social posts. You can utilize easy-to-use sites like linktr.ee or campsite.bio to organize links but linking back to your own website is better for SEO.
Social media can be a valuable marketing tool if you know how to use it correctly. Optimizing your profile is a great place to start. If you need extra help beyond these tips or want an expert set of eyes on your profile, check out our social media packages.
