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Your farmers market booth is more than just a place to set out stacks of beets, steaks, or hot sauce bottles. It’s an opportunity to build brand recognition, connect with customers, and boost sales.
In the often crowded farmers market, having a beautiful booth with strong marketing assets can make all the difference in attracting customers and standing out from the crowd. We recommend that every farmers market booth have the following assets:
1. Large banner
A large, eye-catching banner is the first thing customers will see. It’ll draw them into your booth, even from afar. A well-designed banner with your brand logo and tagline demonstrates who you are and what your business is about.
2. Tablecloth with business logo
A tablecloth or table runner featuring your logo creates a cohesive look and feel for your booth. It distinguishes you from others and reinforces your brand message and identity. Don’t be afraid to have fun with the tablecloth though! It doesn’t just have to be black with the business logo.
3. Retractable banner
A retractable banner provides more space for catching the eye of customers and sharing your story. Design it to showcase best selling products, tell the story of your business, or highlight your value proposition. Set up the banner at the front of your booth to entice passersby to stop and explore your products.
4. QR code email signup
The farmers market is great, but it only happens once a week for a portion of the year. In order to build a loyal customer base all year round, you need to capture customer information and be able to communicate digitally. A tabletop sign with a QR code linked to an email signup form allows you to effortlessly collect email addresses and grow your subscriber list. Make sure that the QR is large enough for easy scanning.
5. Giveaway item
Offering a giveaway item, such as a postcard or magnet with your branding, can leave a lasting impression on customers. These items serve as a reminder of your business long after the market day is over. Make sure that the giveaway provides value to the customer by including a recipe on the postcard or a calendar or measurement table on the magnet.
Front and back of a postcard giveaway from one of our clients
Your farmers market booth should be a space to showcase both your brand and your products. It helps you strengthen existing customer relationships and build new ones. Well designed marketing assets including the ones we listed above will help you take your booth to the next level, connect with customers, and build your brand.