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When it comes to marketing your farm or food business, consistency is far more important than polish. Striving for perfection can slow you down and your audience would rather you regularly show up as yourself. People value real connections and stories over anything else.
Customers won’t necessarily remember the perfect layout of your Instagram feed or the caption you spent hours editing. They will remember the Facebook Live you did to show how you pack orders or the series of stories from when your latest calves were born.
Your audience wants to know the faces behind the brand and the real people who bring food to their table. They buy from your small business because they crave authenticity, transparency, and a glimpse into the realities of your work. When you regularly show up as yourself and share your ups and downs, you become their reliable, trustworthy food source.
However, with all that goes into running a business, it can be hard to regularly attend to marketing - especially to social media.
Even if you manage to push past your inner perfectionist, finding the time to post is a challenge. That’s why we recommend a scheduling app like Later.com. With a scheduling app, you can set aside a few hours and do all your social media for the month (check out this blog post to see how). And, best of all, Later.com now lets you schedule stories in addition to feed posts. There is truly no excuse for not posting regular updates.
We use Later to visually plan out social posts, write captions and schedule for auto-posting.
Your true, authentic self is the best marketing tool you have. When you can consistently connect with your audience, even if your efforts aren’t perfectly polished, you’re more likely to build a devoted community of customers. And those connections don’t have to be spur of the moment. Use Later.com to schedule them ahead of time so that you have more time each week for weeding, filling jam jars, or going to the farmers market.