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As we head into the busy summer season, it’s easy to let marketing slide. Especially the parts that feel tedious, confusing, or maybe even like a waste of time. Yes, we’re talking about social media.
Social media is time-consuming. It’s baffling - the algorithm feels like it changes daily. And, it’s hard to put at the top of a to-do list that also includes items like weeding the peas, fixing the pasture fence, or packing for the farmer’s market.
But, social media is a critical part of any digital marketing strategy. It lets you showcase your brand and connect with current and potential customers.
The best way to manage social media is with a good plan. Instead of struggling on a daily basis, sit down and plan your social media content for an entire month. In this blog post, we’re going to show you how and why this strategy will make your marketing even more effective.
Why You Should Plan Out Your Social Media Marketing Content
Taking the time to plan out your social media content keeps it focused, intentional, and on-brand. When you’re in planning mode, you’ll have better ideas than when you’re in the middle of a busy day with a million other things on your mind.
Planning social media content ahead of time allows you to better manage your time. Instead of spending hours each week trying to think of content and post it, front load your time. Spend the hours now creating a content calendar and scheduling as many posts as you can. Then, quickly create the remaining content each week as you need it.
Pre-scheduled and planned content also helps you stick to your content strategy and post the optimal number of posts each week. Social media rewards consistency, and consistency is easier when it’s planned.
How to Plan Your Farm or Food Business Social Media Content
Here are a few simple steps to plan your social media content for the month.
1. Set aside a few hours to plan. Maybe on a rainy day or a morning you don’t have other obligations. Make a cup of coffee with all the cream and sugar you want and find a quiet space.
2. Open Canva, Google Drive, Later.com, or wherever you keep your content.
3. Download our planning guide. We’ve created a set of questions and prompts to guide the planning process. Yes, we planned your planning. Now, all you have to do is think.
- Based on your overall social media strategy, decide how many posts you want to put out each week. We recommend a minimum of 3 a week, but the right amount for you is the number of posts you can commit to week after week. Consistency is key. Make sure to think about all your social accounts.
- Answer the first five questions in the guide. If any are a yes, turn them into a social post or posts.
- Answer the remaining number of prompts needed to make sure you have enough content for the month.
- Put the posts into your social media calendar.
- Find photos or videos and schedule as many posts as you can. Create reminders for the content you need to create throughout the month.
Then, go back outside! And continue the rest of your to-do list knowing that social media is taken care of for the next 30 days. What a relief!